Kolaveri di' crosses 23 Million views: Becomes assignment for MBA students!
Tamil star Dhanush's song 'Why this Kolaveri Di' has become a sleeper blockbuster by crossing 23,300,657 hits since its release on November 16 on YouTube.com. With in just one month of span, a video getting these many views is a record. This is the first Indian song to cross 23 million views in less than a month.
The song goes viral among social networking sites and became most shared post in Facebook. The word Kolaveri Di also became top searched keyword in Google. And now a leading B school has decided to introduce the success of the song in its curriculum. This is the first Indian song to cross 23 million views in less than a month.
The B school will introduce a new assignment to their MBA students on the current rage of Kolaveri. Students will do a methodical analysis on the viral success of this song and will draw characteristics of the whole addiction!
Composed by 18-year-old Anirudh Ravichander, the song with funny lyrics is sung in an unconventional manner by Dhanush himself and it will be a part of his next film '3', which is being directed by his wife Aishwayra, elder daughter of Rajinikanth. Shruthi Haasan is playing female lead role in this movie.
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