Sony Ericsson today announces that it is strengthening its portfolio
in China by launching the first smartphone to support China Mobile's
TD-SCDMA network – the Sony Ericsson A8i.
The Sony Ericsson A8i delivers high performance in a stylish form
factor. The phone features a 3.5-inch (9 cm) touch screen and
incorporates the human curvature design concept that is now consistent
across the Sony Ericsson portfolio. The phone benefits comprehensive
range of signature applications including TrackID which is linked
directly with China Mobile's entertainment download service – giving
customers in China access to a wide range of local music.
Bert Nordberg, President & CEO, Sony Ericsson said, "China is a hugely
important market for Sony Ericsson and we are committed to maintaining
our strong position and driving growth by continually introducing new
and exciting products into this market. Today cements that commitment
and we are honored to introduce the Sony Ericsson A8i to users across
China – enhancing to our already award winning* product line up in the
region."
"The Sony Ericsson A8i underpins our commitment to delivering the most
entertaining smart phones. By combining the best communication and
entertainment experiences on an open platform we are giving our
customers the best possible consumer experience."
Huidi Li, Assistant President, China Mobile said, "Demand for
Smartphone is on the rise, and our customer's are continually asking
us to provide them with innovative, feature-rich products. Working
closely with a partner such as Sony Ericsson, allows us to not only
meet that need, but go one step further and deliver product and
services that enhance overall user experience. The Sony Ericsson A8i
is testament to the combined expertise of both companies and the first
of its kind to support our TD-SCDMA network. We are proud to be adding
this new product into our product portfolio."
Sony Ericsson A8i at a glance:
* High-speed, easy-to-use OMS 2.0 smartphne platform which is
fully supported by China Mobile's entertainment services and
applications
* Combines a 3.5" touch widescreen with CMMB mobile TV
functionality and delivers amazing high-definition visual effects
* Support both TD-SCDMA 3G networks and WLAN connections
* Stylish design featuring the human curvature design concept
* Features Sony Ericsson signature entertainment applications such
as TrackID, linked directly with China Mobile's music download service
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